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The Human Element & How It Influences Social Media Marketing Success

Business marketing strategies have come a long way in the past few decades.  While many companies still use television, radio, and print advertising to promote their products and services, they have...

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The Experts Weigh In: 7 Stellar Examples of Content Marketing

The post The Experts Weigh In: 7 Stellar Examples of Content Marketing appeared first on Odyssey.

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4 Types of Content to Help You Nurture Leads

This is a guest post by Didi Zheleva, Content and Digital Marketing Executive at InTouch CRM - a web based sales and marketing software provider. On her own words: I am committed to helping small...

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Email Marketing: Win Your Audience with your Subject Line

A successful subject line grabs people’s attention and seduces them to action. Writing the right subject line can be a bit hit-and-miss. But when you spend time on getting it right, you can avoid...

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Using LinkedIn for Lead Generation

Everyone talks about the power of social media, but do you really understand how to convert social media followers into customers? For B2B marketing, LinkedIn can be one of the most powerful tools in...

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Presentations – The Importance of Knowing Your Audience’s Needs

It can be tempting to assume you know what your audience needs, it’s just a matter of delivering your information clearly and concisely isn’t it? If you want to make sure they leave, not only having...

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Greatest Misconception in Content Marketing Whiteboard Friday

The post Greatest Misconception in Content Marketing Whiteboard Friday appeared first on Odyssey.

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Building a Sales-Focused Content Strategy

Content marketing is knowingly or unknowingly pursued by nearly every brand on the planet. The vast variety of forms that it can take often means that marketers sometimes lose track of what worked and...

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The Importance of Empathy in Business

Most individuals don’t discuss empathy–the general ability to understand, appreciate and relate to what other people are experiencing or feeling–in business with particularly high frequency, but it is...

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B2B Demand Gen: 21 Applications to Generate and Nurture Leads

When planning programs and campaigns to support B2B marketing efforts technology plays a vital role in the success of the investment. Below we compiled a list of 21 applications that do a good job...

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7 Steps to Hosting a Successful Webinar

Webinars have been gaining popularity rapidly in recent times, and for good reason. Webinars offer you a unique way to connect with your customers that goes much beyond the capabilities of social media...

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Ann Handley: How to Create Ridiculously Good Content

via Vidyard The post Ann Handley: How to Create Ridiculously Good Content appeared first on Odyssey.

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